Description:  It didn’t take long after Loblaws Cos. Ltd. bought Shoppers Drug Mart in a mega $12.4 billion deal before some consumers settled in on what the “important” part of the transaction was. Source: FinancialPost.com Date: Nov 18, 2016 Link: http://business.financialpost.com/news/retail-marketing/the-battle-for-canadian-loyalty-and-expiring-points-consumers-will-fight-hard-for-what-theyve-collected Questions for Discussions: Why are loyalty programs popular? Summarize the suggestions to management. What … Continue reading The battle for Canadian loyalty and expiring points: Consumers will fight hard for what they’ve collected